Women's Fashion

Browse by category

Clothing

Dresses: mini, midi and maxi in cotton, linen and viscose.
Tops & T-shirts: graphic, printed and oversized styles.
Trousers: tailored, wide-leg and linen.
Jeans: skinny, straight and high-waisted denim.
Skirts: mini, midi and maxi in satin, knit and cotton.
Shorts: cotton, linen and capri lengths.
Leggings: high-waisted, seamless and gym styles.
Jumpsuits & rompers: one-piece dressing.
Jackets & coats: sherpa fleeces, puffers and shackets.
Loungewear: joggers, hoodies and tracksuit sets.

Nightwear & lingerie

Nightwear: satin nightdresses, cotton nighties and robes.
Pyjamas: satin, cotton and jersey sets.
Bras: including minimisers from 36C to 50J.
Underwear: seamless briefs and multi-packs.

Swimwear

Swimwear & bikinis: tops and bottoms sold separately, one-pieces and tankinis.
Surf & beach: cover-ups and beach dresses.

Footwear & accessories

Shoes: trainers, slip-ons and hiking shoes.
Boots: ankle and lace-up styles.
Sandals, slides & heels.
Handbags: totes, crossbody and bucket bags.
Watches and sunglasses.

How to work out your size across brands

This range spans several brands and they don't size identically. The measurements on each product page are always more reliable than the label.

• Sisstrevolution and Amuse Society use US sizing that maps closely to UK: S is roughly UK 8-10, M is UK 10-12, L is UK 12-14.
• Afends uses Australian sizing, which matches UK directly, AU 10 is UK 10.
• Everyday ranges generally follow UK sizing but vary by style.
• Non-stretch fabrics, cotton poplin, seersucker, linen, have no give. Size up if between.
• Where the model's height and worn size are given, that's more useful than the size label, because it tells you how the length will fall on you.

Building a wardrobe that works in Britain

The practical problem here isn't cold or heat, it's a fifteen-degree swing within a single day and rain arriving unannounced. A few principles cover most of it:

• Layers over single heavy pieces. Three thin layers adapt; one thick coat doesn't. A fleece plus a windbreaker covers more of the year than a winter coat.
• Midi lengths work hardest. In dresses and skirts, midi is the length that works with tights and boots as readily as with sandals, which roughly doubles the wearing season.
• Buy for the weather you actually get, not the summer you hope for. Waterproof matters more than warm most of the year.
• Pockets get things worn. Dresses and trousers with real pockets get chosen far more often, because you can leave the house without a bag.

Understanding the price range

Pieces here run from under £10 to around £100, and the difference is fabric and construction rather than styling. The premium end is Sisstrevolution, Amuse Society and Afends, established surf and lifestyle brands working in organic cotton, recycled cotton, hemp and cupro, with full compositions listed on every product page. The everyday range covers the same categories at high street prices. Both are on the same pages, so filtering by price is the quickest way to browse one or the other.