Imperial Moisturiser 50g – Rich Anti-Ageing Face Cream for Dry Skin

A rich moisturiser for skin that has become dry with age. Skin produces less sebum and holds less water as you get older, which is why a cream that worked in your thirties can stop being enough in your fifties.

Despite the richness it absorbs rather than sitting on the surface, so it works under make-up as well as overnight.

How to use it

Apply to slightly damp skin after your serum, morning or evening. Damp skin matters — a moisturiser's job is partly to seal in water that is already there, so applying to a bone-dry face gives you less to work with.

Work upwards and outwards, and take it down the neck and décolletage. Those areas age at the same rate as the face and get a fraction of the attention.

Day or night?

Either. If you want a dedicated overnight cream, the Night Elixir is richer still. The two together make the Ultimate Day & Night Set.

Size

50g jar. Paraben free, made in England.

For external use only. Avoid contact with the eyes. Patch test before first use if your skin is sensitive.