{"product_id":"pre-eminent-beauty-serum","title":"Pre-Eminent Beauty Serum – Firming Serum with Hyaluronic Acid \u0026 Vitamin C","description":"\u003cp\u003eThe serum Highborn built the range around. Lightweight and non-oily, with hyaluronic acid for hydration and vitamin C for brightness and antioxidant defence.\u003c\/p\u003e\u003ch3\u003eWhat the two actives do\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e holds many times its own weight in water and draws it into the upper layers of skin, which is what makes fine lines look softer — dehydrated skin creases more readily than hydrated skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e contributes to normal collagen formation and helps defend against the free radical damage that comes from UV and pollution.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eApply to damp skin after toning, before moisturiser. Damp skin is important with hyaluronic acid — it draws moisture from whatever is available, so on dry skin in a dry room it can pull water from deeper layers and leave the surface tighter, not softer.\u003c\/p\u003e\u003ch3\u003eWhich size\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e30ml bottle\u003c\/strong\u003e — pump dispenser, most hygienic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30ml jar\u003c\/strong\u003e — same volume, jar format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50ml jar\u003c\/strong\u003e — best value per ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eParaben and sulphate free. Made in England.\u003c\/p\u003e\u003cp\u003eFor external use only. Avoid contact with the eyes. Patch test before first use.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"50ml Jar","offer_id":64560853746033,"sku":"PEBS50J","price":66.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Jar","offer_id":64560853778801,"sku":"PEBS30","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Bottle","offer_id":64560853811569,"sku":"PEBS30BTL","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3917\/7073\/files\/2024_Pre-Eminent_Beauty_Serum_for_Store-01.jpg?v=1788901127","url":"https:\/\/www.flipbuy.co.uk\/products\/pre-eminent-beauty-serum","provider":"FlipBuy","version":"1.0","type":"link"}